Cause for Celebration

The announcement of National Handloom Day calls for celebration. Any initiative which brings attention to things handwoven, is to be welcomed. Handwoven textiles feel much nicer and possess a certain kind of indescribable beauty. They are a luxury in that a skilled artisan’s attention was focused solely on making it. They are the result of incredible synchronisation of hand and mind. Think of a handloom sari as wearable high art. And then there are macro reasons to celebrate handlooms.

That weaving as a craft has been practiced in India for 5000 years. That historically Indian handwoven textiles were considered to be the finest in the world. That they were in high demand and often sold in exchange with gold, silver and precious gemstones. That 95% of the world’s handwoven fabric comes from India. That it is one of the most sustainable forms of self-employment.

Therefore, the launch of the first National Handloom Day on 7th August, 2015, by prime minister Shri Narendra Modi is an event of great importance especially for those who care for handmade products. Symbolically, the date has been chosen due to its significance in India’s history; the Swadeshi Movement was launched on this day in 1905.

As you know, Sarangi, the Kanjivaram sari store, deals only in handwoven fabrics and nothing else. Therefore, this announcement brings great joy to us – our artisans and staff. I encourage you to make the time and watch the event webcast at We hope that you will share the spirit of India’s handwovens and join the celebrations. Please pass on this message to your friends who may be interested.

Best wishes and thanks,
Prabodh Jain
Director of Design, Founder
Sarangi, the Kanjivaram sari store

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